Making Of Livinn Bogotá

Undoubtedly this has been one of our biggest challenges. keyword: integration , this project tested our expertise in video and photography, but most importantly : the CGI as a fundamental axis to complete a story.

 

The project and expectation:

 

Our client was looking for a video ( archviz ) to promote its project: student residences . We decided to take a chance and propose a campaign , yes, a serie of pieces in video and image, where through young people we tell about what is Livinn, all that means to live and study in Bogota downtown and how the young people live in their private space. All of this based on its brand manifesto.

 

PART 1. PORTRAITS OF LIFE IN BOGOTA DOWNTOWN – LIFESTYLE PHOTOGRAPHY

 

We are very proud to be part of the process of renewal of downtown Bogota. We’ve had some amazing experiences here, but again, we recorded its streets , its buildings, its architecture, where once again we realize its extraordinary locations , its magic and its history seen through another lens. These Young people leave mark of this incredible energy in an increasingly modern and avant-garde historic location.

 

 

 

PART 2. THE PRIVATE SPACE, TO INSPIRE, TO CREATE, TO CONNECT – CGI + STUDIO PHOTOGRAPHY

 

Storytelling has become in one of the most powerful keys to create an emotional connection between the audience and a product, so, this was the chance to do it once again, we did it again but this time even better!. Each image was carefully designed So our characters could show the lifestyle of an unbuilt project , which still in the imagination but that it should transmit all his young and creative potential.

 

 

PART 3. THE LIFE IN MOTION CHOOSE THE EXPERIENCE – CGI ANIMATION + LIVE ACTION VIDEO

 

Our biggest challenge, four stories based on the Livinn brand manifesto, all developed in Bogota downtown and locations of an unbuilt project: the amenities, the study area and the apartment . We shot on one location and studio chroma-key to extract and integrate the characters on stage. The result: four video spots of one minute each one, produced in 3D animation + video + motion graphics and original music. Here one.

 

 

 

DELIVERY:
4 Video spots, duration 1:30 min.
1 Video spot, duration: 4 min.
12 Lifestyle photographs
12 CGI Images + studio photography

 

All this occurred in 2 weeks of preproduction: two-days video production and photography in locations and studio and 40 days in 3D production and postproduction work. A crew of more than 40 people to reach this result. Finally, we shared a video to have a visual of how all this happened:

 

 

WATCH FULL PROJECT HERE